Socks Rock is a specialty sock retailer that provides 100% custom socks for teams and organizations. You can choose the color, style and even upload your own logo to the sock of your dreams. However, with 1.6M sock variations, selling them through a catalog or a conventional website just wasn't going to work.
So, we integrated dynamic imaging technology so that people could see the socks that they were creating before purchasing. The result was 2x sales in the first 6 months. They've even asked us to work on an app to prevent just one sock from being lost in the dryer.